Logo Board AKA Branding
2010 – Present · Kristen Lukacs · Poughquag, NY
Over fifteen years of logo and identity design across brewing, fishing, food and beverage, technology, aerospace, beauty, events, and eyewear — each mark built to be distinctive, versatile, and genuinely owned by the client.

100 Years Of Zyloware
A commemorative brand identity for Zyloware's centennial, extending the company's visual language into a new brand mark and suite of assets used across advertising, social media, print, and trade shows.
Fraid Knot Sport Fishing
A bold, character driven brand for a fishing company, leaning into the rugged personality with a strong icon.


The Endeavour Scholarship
A polished identity for a scholarship program that provides STEM students around the world the opportunity to participate in Space Camp. The program honors Apollo 15 Astronaut Al Worden.
The Tomato Cafe
A fresh identity for a local restaurant, combining the family feel and delicious food of the cafe for a calm but enticing vibe.


Savage Brewing
A craft brewery identity with a little edge: bold, confident, and assertive. Designed to stand out in a competitive industry while providing the ability to have a specialized personality throughout all of the branding and packaging.
*Personal Project
Upstate Tech Geek
A tech-savvy brand icon for a regional freelancer, showing credibility, approachability, and a little bit of fun for a local customer base.
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