Projects

My work spans brand identity, editorial design, environmental graphics, and hand lettering — but regardless of medium or scale, the approach is always the same: understand the story first, then build a visual system precise enough to tell it well. Nothing is arbitrary, nothing is decoration for its own sake, and every project — from a business card to a trade show pavilion — is treated with the same level of intention.

National Eyewear Day

National Eyewear Day is celebrated in the Optical Industry every year on June 6th and for the last decade, Zyloware used it as an opportunity to give back to the community. What began as a single-year campaign grew into a signature annual program, expanding in scope and ambition with each iteration.

Zyloware Rebranding

In 2025, Zyloware (a company with over 100 years of history in the optical industry) acquired Kenmark Eyewear, significantly expanding its portfolio of brands and its presence in the market. The acquisition created an immediate and complex creative challenge: how do you bring two established companies together under a unified visual identity without erasing the equity either brand had built?

Paris Air Show

The Paris Air Show at Le Bourget is one of the most prestigious aerospace and defense events in the world, drawing heads of state, military delegations, aerospace executives, and international press to a single site for one week every two years. The USA Partnership Pavilion, representing American aerospace industry at the show, required a complete branded environment that could hold its own on a stage of this size.

Zyloware Centennial

Haband was one of America's longest-running direct-to-consumer apparel retailers, with a catalog program that reached hundreds of thousands of customers across the country multiple times per year. Catalog design at this scale is a discipline unto itself as every page has to work harder than a magazine spread because every page is also a sales tool.

Haband Catalog

Digital design demands a different kind of discipline: every piece must be built for speed, optimized for platform, and compelling enough to earn attention. This section shows social media campaigns, email marketing, and short-form video content created for eyewear brands, consumer products, and international trade show programs.

Logo Board

Brand identity has been a constant thread throughout my career, from the earliest freelance projects in 2010 through the most recent client work today. This collection represents over fifteen years of logo and identity design across industries as varied as craft brewing, fishing, aerospace, food and beverage, technology, salons, events, and eyewear. No two briefs were the same, and no two solutions should be either.